Social Media Strategies
I create and execute a cohesive content strategy for vertical video platforms, including TikTok and Instagram Reels, guided by audience engagement trends, best practices, and platform-specific optimization. I produce sports-focused content that blends relevant topics, breaking news, and editorial analysis with storytelling, fan perspective, and game highlights to maximize reach and engagement. Using a data-driven approach, I tailor each video to connect with fans across generations, highlight key moments, and showcase players' performances in a way that's both informative and entertaining.
Over the past year, across multiple different platforms, my videos have amassed 9.3 million views, earned 1.3 million likes, and been shared 22,000 times, showcasing my ability to create content that resonates, entertains, and drives engagement. I mix in humor, fan perspective, and highlight-driven storytelling to make each video both informative and shareable.
Milton Williams Spotlight
With the objective of reaching both a national and local audience, I highlighted a compelling, narrative-driven storyline centered around individual success and high-stakes decision making. By focusing on Milton Williams' success, contract drama, and immediate impact with the Patriots, the content blends timely relevance with a team specific appeal. This approach leverages a strong hook, clear progression, and dramatic tension to keep viewers engaged, while tapping into both league wide interest and the highly engaged Patriots fanbase.
Milton Williams Spotlight
With the objective of reaching both a national and local audience, I highlighted a compelling, narrative-driven storyline centered around individual success and high-stakes decision making. By focusing on Milton Williams' success, contract drama, and immediate impact with the Patriots, the content blends timely relevance with a team specific appeal. This approach leverages a strong hook, clear progression, and dramatic tension to keep viewers engaged, while tapping into both league wide interest and the highly engaged Patriots fanbase.
Patriots WR Heat Check
With the objective of directly engaging the Patriots fanbase, I centered this piece around a highly discussed and emotionally charged position group. By tapping into years of vocal fan frustration surrounding the team's lack of production from their wide receivers, the video leans into a conversation fans are already having and adds immediate value through firsthand observations and analysis from training camp. Ranking each receiver and breaking down their production, reps, and trajectory creates a structured, opinion-driven format that encourages debate and interaction. Highlighting both established talent like Stefon Diggs and emerging players such as Kayshon Boutte, Kyle Williams, and Efton Chism III allows the content to balance credibility with intrigue, ultimately driving engagement through relevance, insight, and strong fan interest.
Patriots WR Heat Check
With the objective of directly engaging the Patriots fanbase, I centered this piece around a highly discussed and emotionally charged position group. By tapping into years of vocal fan frustration surrounding the team's lack of production from their wide receivers, the video leans into a conversation fans are already having and adds immediate value through firsthand observations and analysis from training camp. Ranking each receiver and breaking down their production, reps, and trajectory creates a structured, opinion-driven format that encourages debate and interaction. Highlighting both established talent like Stefon Diggs and emerging players such as Kayshon Boutte, Kyle Williams, and Efton Chism III allows the content to balance credibility with intrigue, ultimately driving engagement through relevance, insight, and strong fan interest.
Patriots Divisional Round Preview
With the objective of sparking conversation and interaction, I framed the Patriots divisional round playoff matchup against the Houston Texans as the "worst case scenario", highlighting their defensive strengths and directly tying them to a major concern for the New England Patriots; offensive line performance. This angle reflects a sentiment already widely shared among fans, and I reinforced it with context through recent game performance, season-long protection struggles, and the impact it has on Drake Maye's production. By grounding a popular fan concern in tangible analysis and matchup-specific insight, the content feels both relatable and credible, encouraging viewers to engage while feeling validated in their perspective.
Patriots Divisional Round Preview
With the objective of sparking conversation and interaction, I framed the Patriots divisional round playoff matchup against the Houston Texans as the "worst case scenario", highlighting their defensive strengths and directly tying them to a major concern for the New England Patriots; offensive line performance. This angle reflects a sentiment already widely shared among fans, and I reinforced it with context through recent game performance, season-long protection struggles, and the impact it has on Drake Maye's production. By grounding a popular fan concern in tangible analysis and matchup-specific insight, the content feels both relatable and credible, encouraging viewers to engage while feeling validated in their perspective.
Super Bowl Preview
In this video, I framed the one-on-one Super Bowl matchup of Christian Gonzalez and Jaxon Smith-Njigba as a pivotal factor in deciding the game. The angle taps into fan anticipation for the marquee player battle, and reinforces the idea with season-long context. By highlighting Gonzalez's coverage statistics and Smith-Njigba's historic receiving season, fans have a concrete understanding of the stakes. By focusing on two standout young talents, the content encourages discussion and engagement while celebrating a rare, can't-miss matchup on the biggest stage.
Super Bowl Preview
In this video, I framed the one-on-one Super Bowl matchup of Christian Gonzalez and Jaxon Smith-Njigba as a pivotal factor in deciding the game. The angle taps into fan anticipation for the marquee player battle, and reinforces the idea with season-long context. By highlighting Gonzalez's coverage statistics and Smith-Njigba's historic receiving season, fans have a concrete understanding of the stakes. By focusing on two standout young talents, the content encourages discussion and engagement while celebrating a rare, can't-miss matchup on the biggest stage.
Mack Hollins Spotlight
With the objective of highlighting an underappreciated contributor and sparking conversation, I focused on how Mack Hollins quickly proved doubters wrong after joining the New England Patriots. Many fans initially questioned the signing, seeing it as a questionable move, but I combat that perception by highlighting his production, reliability, blocking, and overall impact on the offense to show why he's become a key player in New England. By also emphasizing his leadership and off-field presence, the content reinforces both his tangible and intangible contributions, encouraging fans to re-evaluate their perspective and engage with the discussion.
Mack Hollins Spotlight
With the objective of highlighting an underappreciated contributor and sparking conversation, I focused on how Mack Hollins quickly proved doubters wrong after joining the New England Patriots. Many fans initially questioned the signing, seeing it as a questionable move, but I combat that perception by highlighting his production, reliability, blocking, and overall impact on the offense to show why he's become a key player in New England. By also emphasizing his leadership and off-field presence, the content reinforces both his tangible and intangible contributions, encouraging fans to re-evaluate their perspective and engage with the discussion.
2026 NFL Draft — Top 10 Mock
To capitalize on relevant NFL news and fan interest, I created a top-10 NFL mock draft for Underdog Fantasy immediately following a major trade that occurred between two teams picking inside the top five selections for the upcoming 2026 NFL draft. By breaking down different scenarios and player fits, the content not only provides relevant analysis but also invites conversation and debate among fans and fantasy-football players. By pairing immediate draft context with player-insight, the post succeeded in encouraging viewers to engage and discuss the potential outcomes, making the piece both timely and interactive.
2026 NFL Draft — Top 10 Mock
To capitalize on relevant NFL news and fan interest, I created a top-10 NFL mock draft for Underdog Fantasy immediately following a major trade that occurred between two teams picking inside the top five selections for the upcoming 2026 NFL draft. By breaking down different scenarios and player fits, the content not only provides relevant analysis but also invites conversation and debate among fans and fantasy-football players. By pairing immediate draft context with player-insight, the post succeeded in encouraging viewers to engage and discuss the potential outcomes, making the piece both timely and interactive.
Patriots Sign Reggie Gilliam
With the objective of highlighting team improvement and sparking fan discussion, I focused on Reggie Gilliam's game, emphasizing his elite run-blocking ability and overall impact as one of the top fullbacks in the NFL. I combated initial fan skepticism with context from his previous performances, showing how his skills address a key area of need for the Patriots offense. By framing the signing as a smart, value-adding move, the content encourages fans to appreciate the positives in the team's strategy while staying engaged with offseason developments.
Patriots Sign Reggie Gilliam
With the objective of highlighting team improvement and sparking fan discussion, I focused on Reggie Gilliam's game, emphasizing his elite run-blocking ability and overall impact as one of the top fullbacks in the NFL. I combated initial fan skepticism with context from his previous performances, showing how his skills address a key area of need for the Patriots offense. By framing the signing as a smart, value-adding move, the content encourages fans to appreciate the positives in the team's strategy while staying engaged with offseason developments.